The Salon Marketing Guru

…there is no real secret!  Since the dawn of the internet, salons have passively used the powers that come along with it.  The internet is more than updating your status on your Twitter or Facebook account, but a means to reaching out to your existing clients and new ones.  Take for example a person trying to market their services to a certain city, let’s say a major city area.  You can use flyers and incur the cost of printing them and the time to actually put them up.  But what is your ROI?  Are you seeing the clients coming in?  What happens when that flyer is removed or taken?  This means that other potential client can’t see you.

This is why online marketing is key because you can use some of your favorite social networks to ping and connect to others looking for your services.  And trust me when I say that people are seeking out your services more online than on flyers.  Just like how you are reading this blog post, you should be posting specials online so that you can attract those clients. 

And the difference in posting online marketing material is, the data will remain for search engines to archive it for the future, and you won’t have to worry about someone taking down your flyer.

With the recession that we are living in, salons are having to find ways to entice their clients into making more visits for touch-ups and maintenance. Today, many clients are stretching their appointments out as far as they can to conserve money and keep as much money in their pocket during this economic time. With many of the methods that we stress at Salon Marketing Network, the use of online tools and promotions work the best and they are inexpensive. Using social media like Twitter (Follow Us) and using Stimulus Packages on slow days have proven to be helpful.

“Most salons are not losing clients, but clients are stretching time between appointments,” said Stacey Soble, editor in chief of the industry publication Salon Today. “They are hurting because they are seeing those people less frequently, so it comes down to what can we do to get them in the door more often?”

Check out the article on the AJC “Salons Trim Client Losses”

I found this interesting article on maxmizing your resources when sponsoring events.

By Josh Sommers
Posted: May 01, 2009 - 2:00 AM

I receive almost a hundred event-sponsorship invitations a year from not-for-profit organizations asking my firm to sponsor everything from galas to golf tournaments. I’m sure this sounds familiar to most company heads and business owners.

Sponsorship levels include placements like golf-course tee sponsorships, journal ads, special listings on invitations and even big-ticket opportunities costing up to $25,000 to put your company name on an event.

1. Support what you believe in
2. Use discipline in your budget
3. Pick appropriate audiences

Read more